Comparison · Updated May 2026
Animam vs Bertha AI
Bertha AI generates content and images inside WordPress. Animam runs a chatbot, an admin agent, and an MCP server. Adjacent products on the same site.
TL;DR
Bertha AI is an AI content + image generator for WordPress. $20-50/mo. Generates blog posts, page copy, and AI images directly inside the editor. WordPress-native.
Animam is the agent layer : visitor chat + admin chat + MCP server, €19-39/mo, AI included. Different scope — we don’t generate images, we run the live agent.
Feature comparison
| Feature | Animam | Bertha AI |
|---|---|---|
| Primary surface | Plugin (chat + admin + MCP) | Plugin (editor sidebar) |
| Pricing | €19-39/mo | $20-50/mo |
| Visitor chatbot | ✅ | ❌ |
Admin assistant inside wp-admin | ✅ 20 tools | ⚠️ Editor-only |
| Image generation | ❌ | ✅ Native |
| Bulk SEO ops | ✅ | ❌ |
| MCP server | ✅ | ❌ |
| Audit log | ✅ | ❌ |
| EU hosting | ✅ | ⚠️ US |
| Best at | Live agent + governance | Content + image gen in editor |
The real difference
Bertha is “I want AI in my Gutenberg editor to write copy and generate images for my pages.” Animam is “I want an AI agent that lives on the live site and helps me run wp-admin.” They serve the same WordPress site at different layers.
If image generation is a core need, Bertha is the right pick — we don’t do it. If you need a chatbot, an admin agent, or MCP, Animam.
Pick Bertha AI if
- You need AI image generation directly inside Gutenberg.
- You don’t need a chatbot or an admin agent.
Pick Animam if
- You want an AI agent that talks to visitors and automates wp-admin.
- You need MCP, audit log, EU hosting.
FAQ
Do they coexist?
Yes, no conflict. Bertha lives in the editor, Animam in its own admin menu + the public site.
Will Animam add image generation?
Not as a first-class feature. The admin chat can call any image API via wp_rest_call, but it’s not a primary product surface.
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