For WordPress freelancers
A reseller layer that pays you while you sleep.
Your clients want "an AI." You don't want another DIY OpenAI wrapper. Animam Bundle on your sites + resell €40-60/mo to each client + 15-20% partner recurring on top. Math works.
You've been asked five times this quarter
“Tu peux pas ajouter une IA sur le site ?” Five clients in three months. You’ve duct-taped a ChatGPT-via-Make.com setup once and it took two days, broke after a plugin update, and you’ve never billed it again.
You want recurring revenue beyond the maintenance forfait. You’ve seen agencies charging €100/month for a chatbot they didn’t build. The economics work — what you don’t have is a turnkey product that doesn’t come back to bite you.
Animam ships the platform : visitor chat, admin assistant, MCP server, schema tools, content auto-sync, white-label option, partner cut. You install it, brand it, charge your client, pocket the margin and the recurring referral.
What you actually need from us
You’re both a power user (admin assistant for your own ops) and a reseller (visitor chat for your clients). The matrix below reflects both hats.
| Feature | How much you care | Why |
|---|---|---|
| Visitor chatbot for your clients | ★★★★★ | Resell at €40-60/mo per client. Margin x2-3 on top of your install. |
| Admin assistant for your own sites | ★★★★ | Bulk SEO ops across 10 client sites in an afternoon : audit, alt text, schema, meta. |
| Schema tools (FAQ, Article, Product) | ★★★★★ | Five schemas across 50 pages × 10 sites in chat. Was a 40-hour project, now a Saturday morning. |
| Content sync (real-time) | ★★★★★ | Table stakes. Plugin pushes save_post to the agent’s knowledge base instantly. |
| MCP server | ★★★ | Differentiator for your bigger clients : “your Claude Code can talk to your WP via MCP.” High-value pitch. |
| White-label option | ★★★★★ | Your client never sees an “Animam” mention. Looks like your product. |
| Partner program | ★★★★★ | 15-20% recurring on every sub you bring. Compounds. |
Recommended setup : Bundle on your tooling + Visitors resold to clients
Bundle €39/mo on your own sites — admin chat + MCP + schema tools = your work tooling. ROI on the first 5 hours of work saved.
Visitors plan €19/mo per client site — install on each client, charge them €40-60/mo, pocket the difference. The plugin is white-labelable so the client never lands on an Animam page.
Partner program — when you sign a client subscription, you get 15-20% recurring for the lifetime of that subscription. Stacked on the resell margin. Compounds across your portfolio.
Three things you do on day one
1. Install the Bundle on your own site
You learn the product on your own site first. The admin chat in wp-admin on your own portfolio = where you actually build muscle. Schema audit, bulk alt fixes, FAQ schema — do them on your own pages first.
2. Pick your three best clients and pitch them
Clients with high-traffic content sites or local services convert fastest. Pitch : “I install an AI chat on your site that answers visitor questions about your services, fills your existing forms, costs €X/month — managed by me.” Most say yes once you frame it as managed.
3. Sign the partner agreement
Email [email protected] with your portfolio of WP sites. We set up the partner code and white-label settings. From there, every client signup attributes back to you.
FAQ
Will Animam talk to my client directly and shunt me?
No. Partner contracts forbid direct outreach. Your client never lands on an Animam page if you set white-label up. Billing is in your name (Stripe Connect available on the partner program), the client never sees an “Animam” invoice unless you want them to.
How much can I realistically make?
For a portfolio of 30 active clients on Visitors at €60 resell + €19 cost = €41 margin × 30 = ~€1,230/mo. Plus 15% partner recurring on the €19 sub = €85/mo extra. Total ~€1,315/mo recurring on your existing client base.
What if a client needs custom AI tools?
The Bundle’s MCP server lets you wire any plugin’s REST endpoints into the agent. For deeper customization, the Agency plan (€199/mo) adds custom tools per tenant. We support enterprise needs through that path.
Is the plugin code open?
Yes — the WP plugin is on GitHub, fully readable. The apex backend (api.animam.ai) is closed. You can audit what the plugin sends before granting MCP access.