For mid-large WordPress agencies
Productivity x3 across your client portfolio.
Three to ten people, 30 to 80 client sites, hetero stack (Divi, Elementor, Bricks, Gutenberg). What you need is bulk ops, multi-tenant admin, custom MCP tools, white-label. Agency plan €199/mo.
Where the margin actually leaks
Your offshore competitor undercuts on hourly rate. Your moat isn’t hours — it’s how many sites your senior people can supervise. The blocker is that everything is per-site clicking : audit RankMath on site 1, fix alts on site 2, set FAQ schema on site 3. Multiply by 50.
You already have your own Crisp / Intercom for client comms. The visitor chat is nice-to-have, not the move. The moves are : (1) the admin assistant that lets your SEO lead audit and fix 12 sites in a morning, (2) the MCP server that plugs Notion / Linear into the agent so client tickets sync, (3) bulk ops cross-sites.
The Animam Agency plan is built around this. Multi-tenant sub-accounts, white-label end-to-end, Stripe Connect for resold billing, custom MCP tools per tenant.
What you actually need from us
Your hat is “ops at scale.” The matrix below reflects what actually compounds across 30-80 sites.
| Feature | How much you care | Why |
|---|---|---|
| Admin assistant in wp-admin | ★★★★★ | Productivity x3 internal. The lead feature for you. |
| Bulk SEO ops cross-portfolio | ★★★★★ | Audit 50 sites for missing schemas in one batch. Fix in a chained workflow. |
| Schema tools (FAQ + Article + Product + LocalBusiness) | ★★★★★ | Schema gap was a 200-hour nightmare. Now a Saturday. |
| MCP server with custom tools | ★★★★★ | Wire your Notion / Linear / HubSpot directly into the agent per tenant. Enterprise pitch. |
| Multi-tenant sub-accounts | ★★★★★ | See all 50 sites from one console. Switch context without re-auth. |
| White-label end-to-end | ★★★★★ | Branded “Acme Agency Assistant” not “Animam.” Client invoice via Stripe Connect under your brand. |
| Visitor widget | ★★★ | You have your own. Useful for clients who don’t. |
The Agency plan : €199/month, unlimited sub-accounts
Agency €199/mo — unlimited sub-accounts (one per client), white-label, Stripe Connect billing, custom MCP tools, bulk ops cross-sites, multi-tenant dashboard.
You install Animam once across your portfolio. Each client site = a sub-account in your console. Your team gets the admin chat on every one of them, your SEO lead runs bulk audits cross-portfolio, your developer wires custom tools per client.
Per-site margin : you charge clients €60-100/mo for the visitor chat (white-labelled), keep the difference. Stack the agency unlock fee on top of monthly recurring.
Three things you do on day one
1. Migrate three of your most active clients first
Pick the three clients who get the most “can you tweak X” tickets. Install Animam on their sites in your name (white-label). Your team handles tickets through the admin chat instead of clicking around in wp-admin. ROI in the first week.
2. Run a portfolio-wide schema audit
From your agency console, run wp_audit_schema across all sub-accounts. You get a heatmap : which sites lack Organization, Product, FAQPage, BreadcrumbList. Plan a sprint to clear the gaps in chat — chained tool calls do it in hours.
3. Wire your CRM into MCP for custom client workflows
For your enterprise clients, expose your Notion / HubSpot / Pipedrive as MCP tools per tenant. The admin chat now creates Linear tickets, drafts HubSpot deals, writes Notion pages — using your data. That’s your enterprise differentiator.
The agent-to-agent angle for your enterprise clients
Your bigger clients are starting to deploy their own AI agents (Claude.ai, ChatGPT Enterprise, internal MCP harnesses). They want their agents to talk to each other. When their procurement agent needs to fact-check a vendor, it queries the vendor’s site’s MCP server. When their support agent escalates a complex ticket, it routes to a partner agent.
Animam ships every client site with an MCP server, a public chat endpoint with agent detection (X-Agent-Model header), and discoverability files (/.well-known/agent.json, /llms.txt) at the WordPress level. Every site you manage becomes agent-actionable to external agents — without you wiring anything custom.
For your pitch deck : “every site we manage is agent-ready by default” is a Q1 2026 differentiator that becomes table-stakes by Q3. Be early.
FAQ
Can our SEO lead run bulk ops across all client sites from one console?
Yes. Sub-account architecture means one login, all sites visible, switch context without re-auth. Bulk ops are tool-call chains : wp_audit_schema across N sites, then chained wp_set_faq_schema calls per site. We’re building first-class cross-portfolio commands; today the workflow is chained per-site calls in the same chat.
Stripe Connect for billing?
Yes — the Agency plan includes Stripe Connect Express. You bill the client in your brand, Animam takes its cut behind the scenes, you see net deposits.
Custom MCP tools per tenant?
Yes — through the Agency plan you can register custom MCP tools that the admin chat invokes for that specific tenant. Wire your Notion API, HubSpot, Pipedrive, internal services. We documented the pattern in /docs/agency-custom-tools.
GDPR / EU hosting?
OVH France, signed DPA with sub-DPAs (Anthropic, OpenAI). Compliant out of the box for EU clients.